Social media can be defined as the online tools that enable people to interact online deviating from the usual one-way broadcasting options offered by media. Social media can be used to promote a business as it can help you promote your brand, increase traffic and give you a chance to interact with your customers.
What is social media marketing?
It is the process of promoting brands, products or services using networking sites such as Facebook, twitter, YouTube, MySpace etc. Social media marketing can benefit businesses out there as it enables them to know what their customers are thinking and saying about their brand and products.
This can help a business improve on areas that need improvement and know how to satisfy their customers. This form of marketing is becoming more and more popular as many businesses are using it to create a buzz about their products or services.
How can social media marketing benefit your business?
Reputation management/ customer relations
All business owners know just how word of mouth is an effective form of marketing. However, most of them do not know that social media is the new word of mouth. Unless your business is new, it is almost certain that somewhere on the web, your customers are talking about your business.
They are sharing both their positive and negative experiences with potential customers. Responding to a negative comment or rating online can end up saving you customers and show that you care about your customer satisfaction.
Social media marketing will give you all the information you need essential for a successful business. With social media, you will also be able to interact with your customer like never before and develop relationships with them. It also enables you to prove your qualifications to customers and make them trust you.
It is important for business owners to learn how to leverage social media as a customer relations tool as having this knowledge will increase customer retention and customer referrals.
Return on investment
Did you know that social media marketing has the highest ROI of any form of marketing available? You will come to understand this better once you realize that you can put together a powerful campaign without it costing you any capitals as most of the social media sites are free to use.
The viral effect
Social networks enable people from all over the world to share thoughts, experiences, and opinion. A great review by a customer may influence potential customers looking for your services.
Through social media, your customers can quickly share their opinions with the people they are connected to who in turn share that knowledge with their connections. This can cause a ripple effect that can influence large groups of people within a short period of time.
When you take into account the possibility for this exponential spread of information and the fact that almost 95% of consumer’s research their purchases online before going to buy, you will understand the power of social media.
Article by Chris Scott