Want to leverage the power of search engine optimisation to boost your London business?
With the ever growing competition of different sectors in London, you have to capitalise on every marketing strategy that has the potential of bringing in more customers. One powerful technique is SEO, which involves increasing the rankings of your site in Google and other search engines. However, it can be confusing to select the right company that matches your needs and budget.
When you’re first starting out, it’s tempting to do a quick online search. When you go to Google and enter the keyword “SEO London” you will find a list of prospective companies. This instantly gives you several SEO agencies to choose from, but the question you should ask is: Should you limit your list to the companies ranking on the first page for this particular keyword?
The answer to the question might seem obvious on the surface. After all, they must know what they’re doing in order to rank for a competitive term like “SEO London”. But if you have even just a basic understanding of SEO, you should know that it’s silly to go by this process exclusively. You must dig a little deeper if you want to find the most reputable SEO firm that can help achieve your business goals.
Without advanced SEO knowledge, you won’t be able to tell how a particular website has reached the number one position in the SERP. There are several factors that come into play. For one, it might be because they have an old domain, thus carrying lot more power than newer business websites. It might also be due to shady link building practices.
It’s not the wisest decision to base your choice on rankings alone. A better route to take is to determine whether the SEO companies practice what they preach. It can prove frustrating when you click on one of the listings on the first page only to find an outdated site that loads awfully slow. If the company doesn’t care about their site, how much attention do you think they will give yours?
Another common scenario is finding a website that contains low quality content. You might read posts that have plenty of spelling and grammar errors. Is this the level of quality you want your own content to have?
When you find an SEO agency with a website that checks all the requisite boxes,boxes, you may have found a winner. The site must load quickly, be mobile friendly, contain high quality content and rank well for various search terms instead of just “London SEO.”
Of course, you must still take time to interview the company and learn about their SEO services. It’s recommended to find a company that specializes in local SEO. This way, you can get a custom strategy that specifically addresses your local business needs.
The number of years the company has been in business is a good quality sign. But a better measure of their expertise is the credentials of the experts. What kind of websites have they ranked in the past? Do they deal with all niches? These are just some questions that can bring you closer to making the right hire.
If possible, try to ask for local references. Getting the chance to speak with past clients in London can give you a better picture of the level of service the company offers. Be sure to ask whether timelines have been followed. Also, ask about the kind of communication extended by the service provider. The last thing you want is hire a company that makes you wait a long time before responding to your queries.
When it comes to price, keep in mind that you usually get what you pay for. It’s natural to keep your overhead costs down, but don’t sacrifice quality. Bear in mind that high quality content, links and web design all cost money. There’s a reason why the best SEO services come with higher price tags.
You can find even more information on hiring the right SEO Agency here or if you want a recommendation of a London Agency i have personally heard good things about, you can try this company for London SEO services, who’s Youtube video is above.
That’s it, you should be more well informed about the things to look for in a London SEO company or in any other area of the UK. Never narrow down your list based on the first page rankings. Do your research and learn as much as you can about the company’s background, team and track record of success.