8/02/2007
Email is becoming the most important method of business communication today. An overwhelming majority of business professionals have an email address and use email on a daily basis.
Email is becoming the most important method of business
communication today. An overwhelming majority of business
professionals have an email address and use email on a daily
basis. Consider these facts:
- There are estimated to be 140 million active adult email
users in the US today (source: eMarketer) and the number
is expected to grow 10% per year.
- It is estimated that 95% of professionals in the U.S.
have email (source: Gorman Report)
- Email has overtaken the telephone as the preferred method
of communication among North Americans (source: AMA)
- 75% of executives say that email will be their primary
source of business information by 2005 (source: PWC)
- Email campaigns typically have a 5-15% response rate
as opposed to only 1-2% for direct mail campaigns (source:
eMarketer)
- Email campaigns are 17% more cost effective than direct-mail
campaigns and 73% more cost effective than telemarketing
campaigns. (Source: Winterberry Group report)